Get your message to the masses with these 31 press release tips

If you have something happening in your business and you want to get some positive media exposure, a press release offers an awesome way to get it. Here's why... 1: A press release allows you to get your message down on paper and ensure you…

Writing the history books of tomorrow

History is being written today, every day, and by storytellers. From monks and scholars to Maori oral storytelling and old Irish seanchais (pronounced shan-a-kee) – we’ve all been fortunate to have a legacy of tales. As it’s…

You can't put lipstick on a pig! 6 reasons you're not ready for news media exposure

1: You have nothing newsworthy happening (no, a 50 per cent sale is not newsworthy) This is a biggie in an industry saturated with PR companies promising fame and glory by sunrise. The main reason people’s press releases don’t get picked…