Strategic visibility and earned media

In the next 3 years, we are going to see TEN TIMES the amount of digital information being available online - says Earl Wilkinson, the CEO of the International News Media Association. That's a whole lotta noise! The internet is about…

Solas Spotlight: Let's talk about Lysa

How can you have your voice heard by media when you work in healing and wellness? Lysa Black's superpower? She can read hearts. When I first met Lysa Black - Heart Magic's Heart Healer, she was moving through a crowd of Mums in Business…

Tourism Industry Tips: Using peak season media to lift off-peak business

How do you use simple peak season media coverage to lift your off-peak business? It’s here folks - peak season. Like most operators, November sees your business getting busier. Or maybe, you have to hustle hard to make hay while the…

QUIZ: What type of media personality are you?

Every day, thousands of Kiwis are being quoted in news stories and magazine articles across NZ, each media personality with an agenda, campaign or issue to promote or highlight. Which type of media personality are you? Every media campaign…