Are you media fit?

You don’t need to conquer the whole maunga to celebrate a victory. This morning, I set myself a goal. Before work began, I wanted to have climbed my local Mt Parihaka and stand at the lookout, victorious. But the morning did not go…

Media opportunities you won't want to miss

All of the businesses that I work with have one thing in common - they are newsworthy. That means, they must have at least one media opportunity that they can avail of - a story or competition - that they can run in a media outlet. So,…

How to get your press release printed

, , , , , , , , , , , , ,
Did you know that you’ve got about 5 seconds to impress a journalist with your press release and pitch? In my 14 years as a journalist, I have received over 160,000 press releases into my inboxes. Five seconds - that's not much time, eh?…