Every day, thousands of Kiwis are being quoted in news stories and magazine articles across NZ, each media personality with an agenda, campaign or issue to promote or highlight. Which type of media personality are you? Every media campaign is different. They’re different because of the topics, angles, and energy, but mostly because of the […]
What is the Silly Season and why does it mean more media exposure opportunities than any other time of year? Every Christmas and New Year, the media across NZ are tasked with filling the same amount of column inches as always. Here’s the problem for them – everything shuts down (courts, councils, parliament) and everyone goes […]
If you have something happening in your business and you want to get some positive media exposure, a press release offers an awesome way to get it. Here’s why… 1: A press release allows you to get your message down on paper and ensure you include everything that you feel needs to be said. 2: […]
History is being written today, every day, and by storytellers. From monks and scholars to Maori oral storytelling and old Irish seanchais (pronounced shan-a-kee) – we’ve all been fortunate to have a legacy of tales. As it’s Maori Language Week, it’s a good time to stand back and acknowledge the power of tradition, such as […]
1: You have nothing newsworthy happening (no, a 50 per cent sale is not newsworthy) This is a biggie in an industry saturated with PR companies promising fame and glory by sunrise. The main reason people’s press releases don’t get picked up by media is that there’s nothing of value in it for the news […]
Did you know… 1: Positive media exposure is explosively good for business. There is nothing better than a news story to let customers know more about the values of your business. An advert might tell them about special offers, and your blog and social media will only reach so many people, but only a news […]
This new Newshound media training workshop for business owners and leaders needing positive media exposure. WHEN: 9.30am-12.30pm, Friday, August 25 at The Orchard Business & Event Hub in Whangarei. You will learn… 1: Your own newsworthy stories and how to spot a media opportunity. 2: How to package your stories for a modern newsroom. 3: […]
Just what will your organisation get out of doing media work? If you own or lead your business or organisation, then time is the one thing you don’t have. So, before you jump into any new project, it makes sense to weight it up – is it worth bothering with? Does this deserve time? Most people say […]
I like to skate into people. I play roller derby and my favourite position is jammer. It’s an exhilarating, fast-paced, full-contact, athletic sport on wheels. It’s also a lot like starting a business! My team is Hell’s Wives in the Northland Nightmares club and the jammer position involves skating fast and hard, through the opposition […]
Admit it! You’ve always wanted someone to write a positive news story about you, your business or organisation. It’s a noble desire! There’s nothing more satisfying than reading a story about your business which shines its positive light on those incredible accomplishments that you’ve been working so hard to achieve. But, how do you go […]