What is the Silly Season and why does it mean more media exposure opportunities than any other time of year?

Every Christmas and New Year, the media across NZ are tasked with filling the same amount of column inches as always.

Here’s the problem for them – everything shuts down (courts, councils, parliament) and everyone goes on holidays (schools, kids, CEOs).

Hey, if you don’t believe me, check out these hilarious wee nuggets of folly from NZ media during silly season. Dang – they get desperate for news.

Silly Season is traditionally known for frivolous stories in the media – but only because every day is a slow news day.

So what the heck are they meant to write about?

YOU! This year, they’re going to write about you!

A challenge for them is an opportunity for you!

Solas Media is running its Silly Season Promotion until November 24, giving you a chance to plan how you can make the most of Silly Season media opportunities.

Let’s not see the media overreach this year. Let’s give them some decent yarns to run.
Happy Xmas NZ media – have some good stories.

Silly Season Promotion

Newshound Session and standard 450-word press release

Normally $699, now $599!

Newshound Session with Media Plan and standard 450-word press release

Normally $1049, now $899!


For existing Newshound Session/Media plan clients only
Standard 450-word press release

Normally $450, now $399!


Promotion prices only available until November 24. Book soon to take advantage of these great prices and the media opportunities during Silly Season.


Email christine@solasmedia.co.nz (pop Silly Season in the subject line) or call 021 08675001 to bag a great deal and help you get your message out.