Did you know…

1: Positive media exposure is good for business.
There is nothing better than a news story to let customers know more about the values of your business. An advert might tell them about special offers, and your blog and social media will only reach so many people, but only a news story can reach enough people to make an explosive difference to your business.

2: Every business owner or leader should know how to write or talk about their business in the media.
If a journalist called you today with a media opportunity, would you have the slightest idea how to make the most of it? Most people waste opportunities to communicate their key messages because they don’t know what their key messages are!

3: Media relations is simple – and I can show you how.
If you don’t want to spend thousands on hiring a PR company, you can learn the media ropes for yourself and your team. Media relations is all about knowing what is newsworthy, how to package it for media and how to pitch. It’s also about relationship building with media. Let me show you how simple it is!

You will learn…
1: Your own newsworthy stories and how to spot a media opportunity.
2: How to package your stories for a modern newsroom.
3: How to pitch stories to a journalist and make lasting media connections.

Due to their popularity, Solas Media is rolling out the Newshound Media Training Workshop for business owners and leaders across Northland and Auckland – which means you can benefit from a bespoke media training workshop with just 3 participants – so heaps of one-to-one time. And if you want some company training, Solas will come to you and your team at your place of work.

All for just $349 pp!

Christine Allen has 14 years of experience as a journalist, in Ireland and NZ, most recently as the chief reporter and business editor at the award-winning Northern Advocate newspaper in Whangarei.

Email or call 021 08675001 and book your workshop now for your 2018 media campaigns.

Media Training – August 25, 2017

This new Newshound Media Training workshop for business owners and leaders needing positive media exposure.

WHEN: 9.30am-12.30pm, Friday, August 25, 2017 at The Orchard Business & Event Hub in Whangarei.

You will learn…
1: Your own newsworthy stories and how to spot a media opportunity.
2: How to package your stories for a modern newsroom.
3: How to pitch stories to a journalist and make lasting media connections.

This workshop costs just $249, GST incl – only 6 places available.

Register interest before Thursday, August 10 by emailing

What’s Your Story?
Reveal Your Newsworthiness! – June/July

Take that first step towards positive media exposure!

Would you like to promote your organisation in the news media, but don’t know how to go about it?
This workshop will give you the skills to identify your media objectives, explore the newsworthy aspects of your organisation to find your stories, refine your key messages, package it up and then pitch it to media.


* What makes a news story? We look at the types of stories that make it to print and why they attract the attention of newsrooms.
* How do newsrooms operate?
* Identify your media objectives. Why do you need publicity and what outcome are you hoping for?
* Explore your newsworthiness. You will dive right into your own organisation and extract interesting aspects that will make for great stories.
* How do you package to increase your chances of the news media running it? Develop your key messages.
* They ran your story, now what? How to strengthen your brand with your positive media.
* They didn’t run my story, now what? Why do stories get rejected or delayed?
* The follow up – keeping that media love alive.

Your workshop includes prep work with Solas so I can know more about your organisation and your media needs.
You will also get email follow up with Solas after the workshop – I’ll be checking up on you to make sure you’re bagging publicity!

Workshop is just $200pp.

Friday, June 23 workshop sold out!
Friday, July 21 workshop (10am-1pm).

Workshop venue: The Orchard Business and Event Hub, Whangarei.

Email Christine here and register your interest for the July workshop.

Upcoming 2017 workshops…

– You’ve got 5 seconds!

How to write winning press releases

Did you know that you’ve got about 5 seconds to impress a journalist with your pitch and press release?
That’s not much so you better make sure your press releases get accepted and not binned. Learn how to write winning press releases that will take your story from inbox to print.

– Sharpen your pencil, grow your business!

Does your business or organisation have some big stuff happening this year?

Are you a start-up looking for investors? Are you ready for growth and your new product or service is ready for exposure? Have you made it through to the finals of your industry awards? Has your business taken on heaps of new staff? Perhaps you’re selling up and moving up?
Get on the front foot and plan your year of news media coverage. Work through your calendar and set some cogs in motion, so you can make the most of every media opportunity that comes your way.

– Up the creek?

Navigating through the eye of a media storm

What do you do if your business is in the spotlight for all the wrong reasons?
Don’t wait until that day comes – let us help you plan in case you ever find your business in the eye of a media storm.
This practical workshop will allow you to identify your areas of risk and vulnerabilities so you can ensure you’re up to the task.
A great workshop for learning new skills and gaining peace of mind for you, and your staff leaders.

For more information call Christine on 021 08675001 or email

Facebook Feed

Unable to display Facebook posts.
Show error

Error: (#4) Application request limit reached
Type: OAuthException
Code: 4
Please refer to our Error Message Reference.