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Learn the trade secrets of media relations and boost your business profile

Save yourself thousands in advertising costs through the power of earned media, which amplifies your key messages into the marketplace to boost your professional profile and establish you as an authority in your field. Earned media is a powerful…

How to get your press release printed

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Did you know that you’ve got about 5 seconds to impress a journalist with your press release and pitch? In my 14 years as a journalist, I have received over 160,000 press releases into my inboxes. Five seconds - that's not much time, eh?…

When should you post your content online?

Did you know that we see a whopping 3,500 ads each day? How is that even possible? It makes me wonder, though, how much of that information we retain? I would say, very little. But how many news stories do we read each day? Significantly less! So…